Wiki Squad

Latest blog:

On Wikinomics And Wikipatterns
Socialtext and Atlassian Confluence are two key players in the enterprise wiki field. Hence it is not surprising to find out that each one is supporting a venture aiming at spreading the use of corpor...

Mission:

To assist your business with your Web 2.0 online marketing strategies assure your success in your social and new media projects.

Links:

Welcome to the Web 2.0 / Social Media Squad

What is Web 2.0? Tim O'Reilly best summarizes it as the following core competencies:

Services, not packaged software, with cost-effective scalability
Control over unique, hard-to-recreate data sources that get richer as more people use them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business models

Tim most recently reinforced his most recent definition of the term as:

Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.

Whatever you feel about the Web 2.0 space and whether it exists, you can't argue there are changes occurring.

We have setup the Web 2.0 Squad to help businesses discuss, design, deploy and manage various marketing efforts in this space in the following areas:

Contact us for help with your Web 2.0 Online Marketing and Consulting goals.